Object of Industrial

    “Today you find only a few companies take design seriously, it is Apple.” Dieter Rams said in Objectified film.

    Apple Inc. is an electronic and software company, but it is also a good design products manufactory. Every time Apple had something new to come out, it can always beyond all expectations. Apple did very successful on design, because they never need commercial to express the news of their new product. People will come to it and buy it.

    iPhone is a model of success design product. I remembered when new iPhone 4 just offered for sale, people need to pre-order to get it or wait until they can buy it at Apple store. Every generation of iPhone have a huge change of software from the previous one, but a bit difference of the form design. It is easy for people to recognize that is iPhone not others, and easy start with. But why people can identify this is Apple product when the first time they look at it? That will be the unique attribute of it. For example, the material is made from, and the form that connects to the material.

iPhone, when people connect with it, it is only the giant display screen and a small button on the bottom on the front surface. That makes it very easy to use. There are only two things you can touch, the button or the screen. So when we use it, we did not think that has been designed. Because the form is so simple and clear, and then it feels almost undersigned. Or like the phone should be like the way, it would not be any other way.

    Actually to produce an iPhone have to go through many multiple operations. It is amazing when you see the original piece of a part of the design process to the final shape. When the iPhone get into our hands, it is very smooth and we will not look at the back or figure out why the silent key is on the side. Because this is already removed the not important part from our attention.

Design’s mean idea is to not think it is designed but think that is what it was.